Webcasts
The Expanding Role of Search: Using Search to Overcome Information OverloadA webcast with Dow Jones Factiva and the Industry Analysts at Outsell Greg Merkle, Vice President and Creative Director for Dow Jones Enterprise Media Group, will discuss how Dow Jones Factiva has expanded search beyond the traditional search box and results set to further empower the intelligent enterprise. In a user-centric environment, Dow Jones Factiva has recognized the need for search to deliver information proactively and contextually, provide a 360-degree view of a business and inform decision making. |
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Search as a Platform
A Case Study with Reed Business and Outsell
Learn how Reed Business, a member of the Reed Elsevier Group and largest B2B publisher in the world, is winning the premium content war by transforming its business from content creator to leading vertical search provider. Graeme McCracken, Chief Operating Officer at Reed Business Search, will discuss the approach his company has taken to strategically leverage search and semantics across its portfolio of properties to provide a superior search and content experience for its community, and a flexible foundation for Reed Business.
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B2B Vertical Search: Enabling Information Discovery and Decision Making
A webcast with McGraw-Hill Platts & Outsell
A webcast with McGraw-Hill Platts & Outsell Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced a 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers – while dramatically improving customer satisfaction.
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